In year, 2018, it had been an exciting phase in the video marketing industry, marked by the emergence of new technologies and consumer habits of viewers. Together with online interaction, everyone benefited greatly from this industry sector. If you want to be at the helm of your game this year, check these new changes that will surely increase your brand value in the New Year.
● Mobile advertising is smart work:
The world of advertising gave a leap of faith as it went from the old trusted television to the digital platform. Commercial advertising took a back seat as more money was invested in online advertising media. A large part of digital advertising was collected by mobile advertising with the parallel boom of smartphones. In 2018, the total amount of money invested in mobile advertising has reached more than 70 billion dollars. It is also anticipated that the mobile application announcement will increase from 78 percent to 84 percent by 2023. This advertising stays short but leaves a huge impact on the public. The trend change shows that mobile advertising is the way to go if you want more sales, customers and a total growth of your brand.
● Short-length video ads:
Yes, people no longer have time for long ads. The trend has shifted from long ads to smaller ones of 10 secs in length. The preference lies in 6-second ads that can be played frequently and cause repeaters to repeat. Instagram TV and Snapchat also changed the shape of the screen from horizontal to vertical as the smartphones have a vertical screen size. This paved the way for vertical ads and companies had to catch up with the evolutionary trend. Nowadays, only vertical ads are made for digital marketing. If you are hiring video production NYC companies then you will find them aware of these existing trends and how you can further improve on it.
● Influencer Videos:
People need guidance while making product decisions. Therefore, the influence of marketing is here to stay. The growth of this segment is estimated at 101 billion dollars by 2020. The market will improve to influence marketers, because campaign managers can introduce more incentives and experience videos for a better experience. The brands will be related to the influential ones more than ever to promote more awareness of the brand through an attractive video that adds value to the public.
● Advertising across platforms:
Before 2018, Facebook was the dominant platform where people were connected to each other. Facebook moved to the videos that everyone made. But from the year 2018 other social networking sites also appeared and people had more than one place to upload their videos. Facebook still maintained an important place but there were others like Snapchat, Instagram, Twitter and LinkedIn where people started uploading their videos and sharing them. Among video advertising sites, YouTube also had contenders such as Pandora and Hulu.
Thus, consumers had more reference sites and were not dependent on one.This trend is going to improve in the years to come. Video production NYC is aware of the browsing habits of consumers and shares the video accordingly.
