Every company owner must know the importance of being on Instagram. However, the greatest strategies for increasing engagement and getting customers on Instagram might be a mystery due to the algorithm’s continuous changes. As such, today we’re going to provide the top Instagram marketing tips that can help you strengthen your approach.
Optimize Your Instagram Profile
Instagram is a social media platform that acts as a search engine.
Your customers are looking out for your business on Instagram using relevant keywords. If you are not present, your competitors will be. If you don’t want that to become a reality ,you need to take use of Instagram’s growing search power. Two fields on your Instagram profile are searchable:
- Your handle is the first field which may appear in an Instagram search.
- Your name is the second field which may appear in an Instagram search.
Therefore, use 1-2 relevant keywords in the handle and name of your profile to up your chances of showing up in Instagram’s search result. If you’re looking for a way to drive free and targeted traffic to your Instagram profile, this is the strategy you need to follow.
Reengage with Your Community
Instagram’s algorithm puts a focus on engagement – particularly within about hour of publishing. And this is one Instagram metric that is sometimes overlooked, despite the fact that it is the simplest to modify. Comments, shares, likes and saves are all equally valuable. And the more comments you receive, the better your content will do. Thus, how can you get more comments in the shortest amount of time possible? You respond to everyone who leaves a comment on your content as soon as possible. This immediately doubles your level of engagement.
This immediately doubles your level of engagement. Rather than a general response such as “Thank you,” you need to respond with a comment or a question that inspires them to respond – to participate in a discussion with you. This will significantly increase automatic Instagram likes and tap more engagement on your post. To add up, responding to comments
teaches the Instagram algorithm about your connection, increasing the likelihood that it will appear in their feed. Now, here’s a pro-tip for increasing the likelihood of receiving comments: In the comments, ask a question to your readers and set it as your first post.
Post to your feed at best times
Every day, almost 500 million users access Instagram. However, that number has no value to you. The more important metric to consider is when your audience uses Instagram. Because having that information enables you to choose the optimal time to post for maximum interaction. Thus, here is a rather known method for you to examine your own analytics and determine when the most of your Instagram followers are online:
- Go to Instagram Insights page.
- Select Insights, followed by Your Audience.
- Then scroll down to the “Most Active Times” section and cycle through the day and hour.
Use hashtags strategically
When used appropriately, hashtags enables your messages to reach a huge audience – for free. That’s because Instagram posts with hashtags generate 12.6 percent more interaction than ones without them. Also posts with at least nine hashtags receive 2.5x the engagement in contrast to the ones that include only one hashtag. Though you use more hashtags, all hashtags are not made equal. Certain hashtags are overcrowded, making it difficult for your content to stand out. Other hashtags are inactive and hence of little use. This indicates that selecting the appropriate Instagram hashtags is essential.
Conclusion
That concludes our list of Instagram engagement tips for your brand. As you’re certainly knows, Instagram is among the most effective social media channels for companies to gain widespread awareness to their audience.
